WHAT’S THIS
PROJECT ABOUT?
This project is to raise awareness about how Asian parents neglect the emotional aspect of children upbringing, and how emotionally unhealthy it is for children. By speaking from children's point of view, it hopes to help and encourage children to speak up about what they are going through emotionally, due to the words and actions of parents. Different products are sold to achieve the objective to raise awareness, guide and encourage parents and children to show love better to each other, therefore lead to deeper emotional intimacy and closer bond. The ultimate goal is to help redefine and rebuild healthier relationships between parents and children.
AWARDS
WHAT DO THEY SAY.
Kancil Awards
2023
Best Art Direction
Bronze
Kancil Awards
2022
Best Use Of Cultural Insights
Gold
ASPaC Awards
2021
Best Packaging Design
Gold
Kancil Awards
2024
Weirdest Publication
Merit