WHAT’S THIS
PROJECT ABOUT?
This project is to raise awareness about how Asian parents neglect the emotional aspect of children upbringing, and how emotionally unhealthy it is for children. By speaking from children's point of view, it hopes to help and encourage children to speak up about what they are going through emotionally, due to the words and actions of parents. Different products are sold to achieve the objective to raise awareness, guide and encourage parents and children to show love better to each other, therefore lead to deeper emotional intimacy and closer bond. The ultimate goal is to help redefine and rebuild healthier relationships between parents and children.
MALAYSIAN MADE CHOCOLATE PACKAGING
A rebranding project for a local Malaysian chocolate product to encourage tourists and visitors to bring back a meaningful gift and a part of Malaysia.
The concept of this packaging is to sell the idea of fun and the idea of it being more convenient for the users. The message that the illustrations convey is to show the audience the faces of Malaysians. The colours are used to add value to the idea of fun, bright, friendly and engaging like characteristics of Malaysians.
DESIGN SOLUTION
breakable box
The main objective of this packaging design is to solve the issue of taking too much time to open the box then to open the aluminium foil for the chocolate bar to be consumed. The design solution is having a shorter and easier way of opening the chocolate, which is to break the box packaging and the foil together. This is also a more interesting and fun interaction solution for the users.
There are also user informations on the packaging design to catch user’s attention that there is a more interesting way to open it instead of using the usual way.
Collateral design includes free gifts and paper bag.
